I help founders find the story that’s already inside their work and translate it into an identity and website that people love.  

My job is to find that thread and turn it into a visual and verbal system that’s commercially intelligent and truly yours.

Before moving into commercial design, I studied Fine Art at Central Saint Martins in London and currently completing a Master’s in Business Administration in Lucerne. This combination allows me to hold both - the felt, visual language, and commercial depth.
Before founders come to me, they’ve usually tried to design a visual system, and describe what they do in a sentence, but closing their laptop without much confidence that that's the thing. So the real work of the project is not the logo, nor the website, but building the clarity that holds it.

Growing up between countries and cultures taught me that meaning doesn’t translate neatly. And this is the instinct I bring to each project.

Let's have a chat and see if we can work together!