I was determined to become an artist when I graduated from London's Central Saint Martins.

But something wasn't aligning. I loved making the work but I felt frustrated because it wasn't helping anyone.

Then I found UX. I worked as a Digital Content Designer at UK’s largest Art and Design College - University of the Arts London. Researching, prototyping and designing user journeys.

I loved the psychology and the usefulness of it.

I learned design, user research, UX data, content editing...but something still wasn't clicking.

I didn't know exactly what I was searching for when I bought a one way ticket to Asia, and that burgandy backpack that made it real. But during those 2 years I had the time to experiment with storytelling, push my skills as a designer, and start to get to grips what it means to run my own business.

What lights me up the most now is helping founders who love what they do, and translating their vision into a tangible experience that sets them apart.