Quite like your journey as a founder, my journey as a freelance designer wasn't linear.

Arguably, it began with moving countries when I was young. Living between languages and identities has lead me to be deeply interested in identity and communication.

I wanted to become an artist, but after graduating I realised I work best in collaboration. A series of happy accidents lead me into UX and Web Content, and after I gained some confidence, I began helping founders translate their ideas into design.

My favourite thing now is getting to know the meaning behind a founder's work and translating it into a visual language, one I know has that same depth built into it.

I love the absolute madness and challenge of growing a business, so alongside creative work I'm studying a Masters in Business in beautiful Switzerland. Partly because I want to make sure that anything we do together truly helps you thrive.

I'm naturally drawn to vibrant yet elegant designs, but whatever we work on, my goal is the same - to make it feel thoughtful and alive.

When I'm not working you can find me with phone switched off hiking a mountain, cooking whilst blasting tunes, or wondering an art gallery.

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