I was determined to become an artist when I graduated from one of London's Central Saint Martins.

But something wasn't aligning. I loved making the work but I felt frustrated because it wasn't helping anyone.

Then I found UX. I worked as a Digital Content Designer at UK’s largest Art and Design College - University of the Arts London. Researching, prototyping and designing user journeys.

I loved the psychology and the usefulness of it.

I learned design, user research, ux data, content editing...it was good but something still wasn't clicking.

I didn't know exactly what I was searching for when I bought a one way ticket to Asia, and that burgandy backpack that made it real. But during those 2 years I had the time to experiment with storytelling, push my skills as a designer, and start to get to grips what it means to run my own business.

What lights me up the most now is helping people who are taking an inkling idea they carried for years, and making it real. It's a hard journey, so I've made it my mission to help give it more clarity, power and finding how that something ineffable alive within each business, can be translated into a brand experience.