Philip Gaskin

Philip Gaskin was building his advisory brand on a unique premise - using cultural sensitivity and global connections to help governments, non-profits and startups scale. In doing so, creating more opportunities for people in all backgrounds.

My task was to strike a delicate balance between creating a corporate identity that both larger and smaller organisations would trust. And, borrowing the stark qualities of modern architecture as a reference but combining it with Philip’s warm and approachable personality.

Whilst most of Philip’s competitors have a simple, black and white or blue tonality, and follow a generic treatment reminiscent of Google Docs, we borrowed the language from fashion and architecture websites, introducing interactive UI, and a corporate identity that balances warmth with authority.